Hello
I’m a Chicago-based Creative Director with 15+ years of experience in branded storytelling, integrated marketing, and content production. I’ve spent my life developing campaigns for some of the world’s top brands, and now I’m ready to help grow yours.
Raised on film sets, I developed a passion for visual storytelling early on, turning a childhood surrounded by creativity into a lifelong career. With a hands-on approach and a sharp eye for visual narrative, I bring bold ideas to life across film, digital, and experiential platforms.
what I bring to the table
Art Direction
Concept Development
Brand Strategy
Campaign Building
Media Production
Competitor Analysis
Team Management
Experiential Design
Field Marketing
Generative AI
Business Development
Art Direction Concept Development Brand Strategy Campaign Building Media Production Competitor Analysis Team Management Experiential Design Field Marketing Generative AI Business Development
from legacy to luxury
select projects
One World Observatory
At Allied Global Marketing, I led a team to execute a full-scale, year-long, creative refresh for the iconic landmark, producing a wide range of visually engaging promotional assets that highlighted the venue’s inclusive offerings. Overcoming weather challenges with digital enhancements, we ensured that the final imagery authentically showcased the iconic views and unique experiences available. The refreshed content strategy drove a 65% increase in impressions and attracted 7,300 new social media followers in one year.
Macerich
As co-owner of the production company Dugud Lab, we worked with the third-largest operator of upscale malls to help them develop a customized content plan that bundled quarterly national trend shoots with monthly local center shoots for over 100 centers nationwide. By analyzing trends and leading localized shoots, we created culturally relevant marketing materials that addressed gaps in prior strategies and authentically reflected each center’s unique characteristics. This approach empowered local marketing managers with adaptable, on-brand assets while supporting Macerich’s broader national strategy.
Neiman Marcus
As part of an ongoing partnership with the luxury retailer, I led the development of a dynamic social video series to bridge the gap between runway trends and in-store availability. Over several seasons, we orchestrated multi-day on-location shoots with brand ambassadors, overseeing every aspect from creative direction to styling, and guided the editing process to blend interviews, runway footage, and archival footage into a compelling narrative. Our creative vision helped drive impressive omnichannel traffic. Results from the 2020 Fall/Winter season included 719K YouTube views, 120.4K IG views, and over 11 million page views in January 2020.
accolades
Commissioned Mentor (2025-2026)
Adobe Creative Apprenticeship
Jury Member (2024 + 2026)
Le Book, Chicago Connections
Best Editorial (2015)
Photo Annual
current roles
ALLIED GLOBAL MARKETING creative director (Dec 2020 to Present)
Allied Global Marketing is a leader in entertainment, culture, and lifestyle marketing. As part of the creative leadership team, I work with an award-winning team to provide best-in-class marketing solutions across various services, including integrated paid, owned, and earned media, creative solutions, and strategic consulting. I work daily with a team of specialists across several international offices, directing campaigns that drive conversion for some of the world's biggest film, TV, live entertainment, and consumer brands.
DUGUD LAB co-founder & creative director (Apr 2015 to Present)
Dugud Lab is a multimedia production company that creates digital content for innovative brands and emerging voices. As one half of the leadership for Dugud, I am involved in every stage of creating the visual narrative for top-tier brands - from media planning, creative production management, and post-production services. Our still, motion and interactive projects focus on a wide range of products from lifestyle and beauty to corporate and episodic content.
previous positions
Video Coordinator
(Jun 2016 - May 2017)
Broadcast Commercial Director
(Jun 2013 - May 2015)
Co-Founder & Creative Director
(Sept 2010 - Aug 2014)
